Read about Mcdvoice Survey
The McDonald's multinational restaurant chain directed ETS to create and administer a new employee participation study. This was to be done to the 85,000 UK staff in the country's offices and around 1,200 restaurants.
CALLENGE:
McDonald's had previously administered a survey on job retention but wanted to shift to one that concentrated on employee participation. This is part of a major strategic strategy for mcdvoice con, which can only be carried out by dedicated workers.
Requirements for Survey
The survey was significant, easily accessible and fast to complete for all of its staff, especially restaurant workers.
McDonald's also required survey technologies with more advanced and versatile monitoring capacities, including the opportunity for managers to produce "local" data.
SOLUTION:
​Advisory programs
Our psychologists worked closely with McDonald's to establish the survey. In order to determine the importance of past questions and to decide which ones to reword or withdraw, this included the first review of their previous questionnaire.
From here on, we proposed new issues and then produced an interaction map that would highlight the issues that most concern McDonald's employee participation.
Platform Survey
This survey was to be performed twice a year – in March and September – and accessible electronically by workers and franchisees.
McDonald's installed PCs or tablets in restaurant 'crew rooms,' allowing people to complete the analysis at break periods to make it easier for restaurant workers to participate. Employees can access the survey either by giving them an email address or by scanning the QR code and filling it out on their mobile phone.
McDonald's provides three iterations of the questionnaire to ensure that the test has assessed the correct places and is particularly applicable to all, for crew (restaurant employees), restaurant managers and office staff.
In designing survey technologies, we encountered one of the major difficulties in reaching users because of the difficulty of McDonald's hierarchy. The hierarchy is different with its corporate division, owned restaurants and franchised restaurants. This has made it challenging and complex to have access to survey reporting modules to maintain confidentiality of results.
Reports
We also developed a dashboard for McDonald's that helps line managers to view the aggregated findings of their departments and analyze patterns and challenges locally. Managers will also log in during the live survey to see the current response rates and view results from past survey periods.
Result:
Analysis in depth
We collaborated closely with McDonald's to examine their recent survey findings. This involved analyzing details on interaction in top-level restaurants to see which insights can be exchanged. We have also analyzed other breaks of population data to define core patterns and mapped survey questions to McDonald's approach.
Effect of market
As many companies, employee satisfaction is a big focus for McDonald's, and one way they have used the survey results is to consider the effect of commitment on their decision to continue and the service life. Ultimately, their goal is to use data to increase the engagement of their people and to keep them in business longer.